mmdc Clients in the News:

A sampling of recent coverage secured on behalf of mmdc clients.

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Sweat Cosmetics on the today show

Summer heat and humidity can play havoc with your beauty regime. Beauty expert Jenn Falik comes to the rescue with solutions such as Airism tops and tanks, Sweat Cosmetics that won’t melt, waterproof topcoat for your mascara, and dry shampoo. (Watch what happens when Hoda tries to swipe a sample!)

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Iridescent, otherworldly, fun — these aren't normally words I'd use to describe any old face mask. But Disco Kitten isn't any old face mask. The silvery jar of goo from K-beauty brand Memebox's skin-care arm, I Dew Care, is a shimmery miracle that doesn't just sit pretty on your face, but actually brightens your complexion like crazy, too.

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Madison reed on

Rest assured that you're not the only one who neglected to get their color touched up for months. Thanks to the latest class of root concealers, however, we can hide the evidence. 


Sweat Cosmetics on The New York Times

A number of companies, including Birchbox and Sweat Cosmetics, now sell products they call workout-proof. If a beauty regimen can withstand consecutive spin classes, it can probably handle the heat.


Esselle on Martha Stewart

Nothing beats a sweet celebration of love. Play hostess at this glamorous Galentine's Day soirée for your best ladies — it's the perfect time to let them know just how much they mean to you.


Sweat Cosmetics on Fast Company

Cosmetics brands are catering to fitness enthusiasts’ desire to look good in and out of the gym.


Madison Reed on Brit + Co

No one has time to drop everything and rush to the salon every time those pesky roots start popping up. Luckily, there’s a new at-home hair color product from Madison Reed that lets you say buh-bye to unsightly roots in just 10 minutes. 


Sweat Cosmetics on BuzzFeed

Hello world, three ladies here who enjoy wearing makeup... that is, unless it's at the gym. Because who wants to sweat while wearing makeup!? But, recently we heard about the makeup brand Sweat Cosmetics. They created makeup that is MEANT to be worn while sweating. WHAT??


Memebox on Byrdie

The Internet's Favorite Mask Sold Out Again—Here's What Happened When I Tried It.


Madison Reed on Southern Living

Change, brighten, and even strengthen hair color with these five game changing glosses. Now you can get the perfect hair color, no salon appointment required.


Memebox on New York Magazine's The Cut

My current favorite cleanser is the Deep-Cleanse Snowflake Jelly Cleansing Oil, from a brand called Memebox. It’s one of 19 items from the Nooni line, which is full of fun-to-use products dedicated to dewy hydration. 


Sweat Cosmetics on Hello Giggles

We’re head over heels for this formulated and made-in-America brand, as they deliver waterproof essentials that are practically bullet-proof. Not convinced? Try the Glow Hard Mineral bronzer and get back to us. We’ll wait.


Madison Reed on Good Housekeeping

If you opt to color your hair, your may find that it's more stubborn about taking color than before you started going gray. "Some gray can be resistant to hair color," say the experts at Madison Reed. "If this is true for you, consider dropping down a color level or using something darker on your roots to deliver even more coverage."


Sweat Cosmetics on Real Simple

Many products now offer skin benefits or extra staying power. Sweat cosmetics was actually founded by professional athletes and provides hardworking, hypoallergenic products for women on-the-go. 


Memebox on Bustle

 I Dew Care's Sugar Kitten holographic peel-off mask has arrived and it's about to be Instagram's new favorite masking product.

The 'Grammable mask from Memebox's in-house brand is a legit gem.