mmdc Clients in the News:

A sampling of recent coverage secured on behalf of mmdc clients.

 
 
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Madison Reed Wins An Allure Best of Beauty Award

The wishbone, a symbol of luck, just may unlock prettier highlights — at home. Madison Reed’s patent-pending, wishbone- shaped applicator deposits a lightening cream with a bleaching agent along each section of hair to distribute a perfectly spaced balayage effect.

 
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Sweat Cosmetics on the today show

Summer heat and humidity can play havoc with your beauty regime. Beauty expert Jenn Falik comes to the rescue with solutions such as Airism tops and tanks, Sweat Cosmetics that won’t melt, waterproof topcoat for your mascara, and dry shampoo. (Watch what happens when Hoda tries to swipe a sample!)

 
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Madison Reed in Inc.

Madison Reed CEO & founder Amy Errett is featured in The Female Founders 100 as one of the entrepreneurs Inc. has been most intrigued by in the last year, whose smarts are rattling industries far and wide.

 
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MEMEBOX ON REFINERY29

Iridescent, otherworldly, fun — these aren't normally words I'd use to describe any old face mask. But Disco Kitten isn't any old face mask. The silvery jar of goo from K-beauty brand Memebox's skin-care arm, I Dew Care, is a shimmery miracle that doesn't just sit pretty on your face, but actually brightens your complexion like crazy, too.

 
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Madison reed on instyle.com

Rest assured that you're not the only one who neglected to get their color touched up for months. Thanks to the latest class of root concealers, however, we can hide the evidence. 

 
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Madison Reed in Health Magazine

At-home hair-color company Madison Reed is streamlining the DIY process. It offers everything from Permanent Color ($25) to Light Works ($45), a highlighting kit. You fill out a form so that you can be expertly shade-matched, and then you receive a kit containing what you need (including gloves, a cap, and detailed instructions). If you want some extra help, there are tutorials and videos on the brand’s site, plus you can chat with an on-demand colorist.

 
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Fragrance with Benefits on Travel + Leisure

The Fragrance with Benefits NoMo set included a unisex body crème, shower gel, and perfume that successfully kept me from becoming the itchy, polka-dotted mess of a human I usually morph into after spending too much time out-of-doors. And it all smelled amazing.

 
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Madison Reed on BuzzFeed

Madison Reed Light Works Balayage Highlighting Kit makes it easy-peasy to create perfectly sun-kissed highlights right at home with lightening cream, a patent-pending wishbone balayage applicator, and toning glaze — all without ammonia or harsh odors.

 
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Sweat Cosmetics on The New York Times

A number of companies, including Birchbox and Sweat Cosmetics, now sell products they call workout-proof. If a beauty regimen can withstand consecutive spin classes, it can probably handle the heat.

 
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Fragrance with Benefits on Well + Good

Packed with orange, lemon, and lavender notes—plus insect-repelling peppermint, geranium, and cedarwood—you’ll actually want to spritz this all over your body. Bonus points for the chic bottle.

 

Sweat Cosmetics on Fast Company

Cosmetics brands are catering to fitness enthusiasts’ desire to look good in and out of the gym.

 

Madison Reed on Brit + Co

No one has time to drop everything and rush to the salon every time those pesky roots start popping up. Luckily, there’s a new at-home hair color product from Madison Reed that lets you say buh-bye to unsightly roots in just 10 minutes. 

 
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Madison Reed in the Wall Street Journal

Madison Reed employs a chatbot (“Madi”) to help: After you upload a photo, Madi analyzes primary and secondary tones (just like a salon colorist) and ships you a custom-picked dye, plus visual application instructions (unlike the usual text pamphlet in most drugstore kits that Madison Reed co-founder and CEO Amy Errett concluded “no one even reads,” having videotaped 50 women in their bathrooms).

 

Sweat Cosmetics on BuzzFeed

Hello world, three ladies here who enjoy wearing makeup... that is, unless it's at the gym. Because who wants to sweat while wearing makeup!? But, recently we heard about the makeup brand Sweat Cosmetics. They created makeup that is MEANT to be worn while sweating. WHAT??

 
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Memebox on Byrdie

The Internet's Favorite Mask Sold Out Again—Here's What Happened When I Tried It.

 

Madison Reed on Southern Living

Change, brighten, and even strengthen hair color with these five game changing glosses. Now you can get the perfect hair color, no salon appointment required.

 
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Memebox on New York Magazine's The Cut

My current favorite cleanser is the Deep-Cleanse Snowflake Jelly Cleansing Oil, from a brand called Memebox. It’s one of 19 items from the Nooni line, which is full of fun-to-use products dedicated to dewy hydration. 

 
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Sweat Cosmetics on Hello Giggles

We’re head over heels for this formulated and made-in-America brand, as they deliver waterproof essentials that are practically bullet-proof. Not convinced? Try the Glow Hard Mineral bronzer and get back to us. We’ll wait.

 
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Madison Reed on Good Housekeeping

If you opt to color your hair, your may find that it's more stubborn about taking color than before you started going gray. "Some gray can be resistant to hair color," say the experts at Madison Reed. "If this is true for you, consider dropping down a color level or using something darker on your roots to deliver even more coverage."

 
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Sweat Cosmetics on Real Simple

Many products now offer skin benefits or extra staying power. Sweat Cosmetics was actually founded by professional athletes and provides hardworking, hypoallergenic products for women on-the-go. 

 
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Memebox on Bustle

I Dew Care's Sugar Kitten holographic peel-off mask has arrived and it's about to be Instagram's new favorite masking product. The 'Grammable mask from Memebox's in-house brand is a legit gem.

 
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Madison Reed on Shape

“Traditionally, women have been cautious about DIY highlighting because kits are so difficult to use,” says David Stanko, the master colorist and vice president of technical design and education at Madison Reed. No longer, thanks to the company’s Light Works Balayage Highlighting Kit ($45, madison-reed.com).

 
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MEMEBOX ON STYLECASTER

I Dew Care's Disco Kitten is the illuminating diamond peel-off mask that launched at least a thousand selfies.

 

 
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MEMEBOX ON FASHIONISTA

Chrome Peel-off masks and kitten-ear headbands are what Instagram dreams are made of. I Dew Care... hit social media in a blaze of (kitty-cute) glory.

 
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MEMEBOX ON BYRDIE

Not only does Memebox’s mask look incredibly cool upon application (your face basically resembles a diamond), but after 20 minutes, your skin transforms into a smooth, glowing complexion.

 
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MADISON REED ON POPSUGAR

The San Francisco-based company has quickly dominated the hair color market, thanks to a blend of its marketing, convenient delivery system, and team of on-call colorists.

 
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Madison Reed ON GOOD HOUSEKEEPING

There is definitely a movement happening where women are choosing more ingredient-conscious beauty products...We've been able to remove them from our products in order to minimize the chemical profile of our formulas while maintaining salon-quality gorgeous results.

 
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MADISON REED ON BRIT + CO

This Hair Salon Offers Quickie Root Touch-Ups for Can’t-Beat Prices.

 
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Madison Reed ON COOL HUNTING

Not only satisfied with revamping at-home hair color, the start-up is making quick touch ups as easy as possible.

 
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Madison ReeD ON POPSUGAR

This major at-home haircare brand will stop retouching its models.

 
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Madison Reed on Well + Good

This salon is about to become the DryBar of color. While many salons feel as though they take up your entire day, Madison Reed is all about convenience. Their menu is stripped down to help you deal with common hair color woes like covering up roots and making dulled-down hair look brilliant.

 
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Madison Reed In THE Wall Street Journal

"I spent a minimum of 2.5 hours at the salon, plus an hour to get back and forth every four weeks." Tired of losing the time and the money, she tried Madison Reed on a whim last year and hasn't looked back.